Over a period of almost four years, German and Kazakh partners from agriculture, industry, and research are developing specifically adapted processes to produce an industrially usable raw fibre material and, by way of example, a building material from linseed straw. Since the primary product will always be plant’s the oil-bearing seeds, the long-term goal must be a cultivation method that allows to produce seeds and fibres of equally high quality – this is what we are working towards. Several German project partners are supporting us by adapting existing technologies for harvesting, collecting, and locally processing the straw. Completed by variety and storage trials, these efforts cover the premises required to locally produce and market a transportable raw fibre material for export or further processing into an innovative insulation material – thereby achieving value creation in agriculture yet avoiding land competition with food production.